Implementação WebGIS para análise de mercado e processo de compra e venda

Abstract

With the growing use of e-commerce platforms in the country and the various economic crises affecting the number of establishments sales since 2014, small and large retail companies are faced with the need to carry out an increasingly careful analysis of the environment in which they are located, in order to identify potential buyers of products in profile, geographic location and other attributes to optimize the direction of your services, anticipating possible changes in demand and obtaining a lower risk in association to the investments made. With the current technology, geographic information systems have become allies for the study of large databases, generating results that help the decision making of these companies. This work aims to implement a WEBGIS application for data analysis and rescue of significant geographical information, using a clustering algorithm to calculate and simulate improvement scenarios, identify regions with more buyers and indicate the best locations for selling classified products in different sectors of the market. metropolitan region of Recife using data from electronic invoices.