Arte-design aplicada à produção digital: a criação de uma campanha visual para valorização da identidade nordestina

Abstract

The present work proposes a dialogue between art and design, thus consolidating art-design. Its approach takes place in the digital field, considering aspects of identity production and recognition, here brought from media cultures. For its development, it uses the methodology in design thinking, seeking to format the artistic experimental project from stages. Initially, a field survey was carried out to understand the public's view of the cultural recognition of their regions and possibilities for artistic communication. Having done this, we produced the artistic campaign considering the northeast region and its affective and rational attributes. The results expressed bring a vision of new possibilities of communication about the theme of regionalism, appropriating aspects of art-design for the development of digital productions that can dialogue with the public and fulfill their social role towards those who consume it.