O ensino de Artes Visuais como meio de interpretação da gramática visual do cotidiano

Abstract

This work aims to analyze the understanding of students about the meanings existing in logos, mass culture, and their influence on our perception of the world from the identification of the relationship between image symbols and art, understanding the art present in logos and punctuating the contributions of images in art education. The theoretical framework includes discussions about the cultural representation of images in everyday life; The importance of reading images in art education for visual language comprehension. The methodological procedures adopted consist of a research with a quantitative and qualitative approach using a questionnaire as a data collection instrument. The research was carried out in a school in the State Network of Pernambuco, and the participants in our research were students from the 1st year of high school. It is expected that the data obtained and the discussions proposed from them will contribute to highlight the relevance of understanding the elements present in the logos, their meaning and their influence on our perception of the world.