Estratégias de sucesso em sites de financiamento coletivo

Abstract

The constant and accelerated technological evolution has drastically changed the human society, both in its knowledge, in its means of production and its social relations. The evolution of microcomputing and the advent of the Internet contributed to the birth of the so-called Network Society era, in which information transmission and communication are instantaneous and completely independent of geographical distances. One of the facets of human socialization affected by the Network Society is solidarity, which has taken a new form in crowdfunding sites. Thus, the present work focuses on the theme: “Success Strategies on Collective Financing Websites.” The aim of this paper is to understand the variables involved in successful crowdfunding campaigning. To this end, an exploratory research based on a literature review was conducted while applying a questionnaire on crowdfunding on the Survey Monkey research site. It concluded that a research contributes to the crowdfunding theme due to literature review and research.