Estudo mercadológico de ovos no município de Barreiros-PE

Abstract

Poultry farming is one of the most important activities of Brazilian agribusiness and economic results have been favorable for companies, markets and people linked to this means of production, trade and consumption. This study aimed to evaluate the average number of eggs sold and the parameters that the consumer of the municipality of Barreiros-PE uses for the purchase of this food. To do so, the market research was used as a method for data collection, through two questionnaires, one aimed at the seller and the other for the consumer, obtaining data from the 20 main commercial establishments that sell eggs and from 187 consumers who participated in the online questionnaire. From the data analysis it was possible to notice that all the eggs sold in the city's commerce are from commercial farms in the state of Pernambuco and that 81.7% are of white bark, and 17.7% are brown eggs and only 0.6% are white eggs, with a total of approximately 205,230 egg units sold weekly between supermarkets, markets, grocery stores and free-market banks. As for consumers, 44.4% prefer white eggs, while 21.4% prefer brown eggs and 34.2% doesn´t have a preference for shell color. The main decision-making factor for egg selection was 47.6%, followed by 16%, and thus completing the other factors (commercial origin, indifferent and shell color), which together added up 36.4%. Finally, through the study carried out and the presented results it was possible to obtain information of great value to assist in the purchase and sale of eggs, knowing the interest of the consumer and the market dynamics.