Análise do consumo da classe trabalhadora na cadeira têxtil de confecções em Pernambuco

Abstract

From observations on collaborative store of Marco Pernambucano of fashion, the interest in studying fashion and clothing consumption by the working class in society and how this influences the development and consumption Organization of Textile and clothing Chain of Pernambuco. Study this type of consumption becomes important because the garment, as a priority, is in addition to its basic functions. The consumption of this product line, if you're looking to satisfy more than natural needs of the individual, and thus aggregates products symbols. So, the clothing is used as a tool of communication and understanding in this process of signification is fundamental to the formation of a correct view of what your final product. However, how this consumption by individuals with lower purchasing power? In this sense it is necessary to investigate the role of the working class consumption processes that have influenced and will influence the development of this chain, whether as a spontaneous activity, whether as a result of changes to the environment that involves. Thus, presents itself as objective, the evolutionary chain profile design textile and clothing of Pernambuco (CTC-PE) categorized by means of consumer relations, using as bibliographical research tool and the collection of primary data. The research consists in the analysis of historic development of the textile and clothing Chain, the characterization of the sector and of the consumer society. Thus, the role of the imperatives of the markets in the purchasing decisions of fashion clothing for the working class, in addition to the Organization of society and of industries for consumption and production.