Fatores determinantes de compra online dos consumidores do sertão do Pajeú

Abstract

Online shopping environments are increasingly becoming a preference among consumers. Therefore, this study aims to identify some of the possible determining factors for the decision to purchase on virtual platforms in cities in the territory of Sertão do Pajeú. For such, the methodology is based on descriptive quantitative research. After applying the questionnaire made available virtually, data analysis began. As for the results obtained, it was observed that Sertão do Pajeú consumers are more affected by the "online store" factor, which is self-explanatory and has the products arranged and described in an organized manner, and less affected by the "promotion" factor, reporting that your purchase intent is not influenced by receiving advertisements.