Distinção socioespacial: uma análise do Shopping Riomar Recife

Abstract

The present work aims to investigate subjective actions of segregation and social class hierarchization in the spatial configuration strategies of Shopping Riomar Recife to offer visibility to the social dynamics of this shopping center. As an establishment primarily geared towards the reproduction of capital in the form of merchandising and consumption of goods that employs symbolism and a sense of belonging, but also historically planned to commercialize the bourgeois lifestyle, generating identification and positioning among visitors and staff. The social sciences play an important role in investigating the social dimensions of consumption by observing the existence of limiting access markers in these spaces as a cut-off of constitutive practices of identification, as individuals can, through the purchase of a certain product or service, reflect characteristics of the social class and dominant structure to which they belong, establishing private signs and dividing lines of taste hierarchization. With this purpose, we use the qualitative methodology of direct observation, image analysis, and interviews to investigate the imposition of values that reproduce symbolic violence in these spaces.