Siliga: plataforma digital para gerenciamento de produtos e empresas: um protótipo para o desenvolvimento da aplicação

Abstract

Digital Marketing is one of the forms of the greatest spread and impulse of products and services on the internet, the access time factor, in which people pay attention as media and means of digital propagation. In the city of Serra Talhada, traditional marketing, which consists of offline media, still persists for the simple reason that there is no momentum and platforms that enable companies to enter and promote their goods and services, as existing social media do not promote the local market, as a matter of of not having qualified people to boost companies, being used by few. The proposal of the Digital SiLiga platform is to aggregate the companies of the city with a Web and Mobile multiplatform of the commercial guide type, to enable greater visibility of their customers to the promotions of local associations, in addition to promoting integration with social media, shooting on Instagram and Facebook the posts to be made on the platform. Thus, the objective of this work is to create a software development process for the implementation of a multiplatform of the commercial guide type for managing companies and products. For the construction of the solution, a software development process will be used, in this technical software engineering process producing a document for the implementation of the proposed multiplatform, using the requirements survey, the diagramming that consists of: Use case diagram, class diagram, sequence diagram, relationship entity diagram and finally, the system screen prototyping will be presented. The multiplatform will make it possible for companies to create their own online page, facilitating communication with their customers and having the option of placing products and services that can be redeemed by their consumers through discount coupons offered by companies. The company can also put your data on its page as phone, email and address, being able to customize with colors and details of your choice. The customer will have access as pages of each company on the platform proposed in this work and also access to the products directly through the available classification bar, being the same directed to the company’s page if he wants to purchase the product.