Empreendedorismo socioambiental: caracterização em feiras orgânicas e agroecológicas em Recife - PE.

Abstract

In the current context of growing environmental awareness and the search for more ecologically friendly alternatives, agroecological and organic fairs emerge as crucial spaces to strengthen sustainable agricultural practices and promote entrepreneurship aligned with socio-environmental principles. The concept of socio-environmental entrepreneurship aims to drive innovation, education, and the creation of values committed to socio-environmental development. In light of this, the research seeks to characterize socio-environmental entrepreneurship in organic and agroecological fairs located in Recife, Pernambuco. Five fairs were analyzed, including three agroecological and two organic fairs, using two data collection instruments. Five participant observations were conducted, along with a semi-structured interview with eight market vendors. The collected data were processed in Microsoft Excel for the creation of graphs and in the Atlas.ti program to analyze the content of interviews and observations based on Bardin's content analysis. It was possible to conclude that both classical (Schumpeter, McClelland, Drucker) and contemporary (Julien) entrepreneurship theories, in conjunction with considerations of socio-environmental entrepreneurship, partially contribute to understanding the entrepreneurial process in the studied contexts. Social and political relationships shape the evolution within the fairs, especially in the two oldest fairs (Graças and Boa Viagem). This aspect highlights Ésther's work on the importance of political relationships and history, which are not typically addressed in the literature of the field. Thus, it is concluded that the direct application of entrepreneurship theories is limited in comprehending the processes involving complex interactions among historical, political, organizational, and social factors.