Avaliação de plano de negócio em piscicultura de tanques-rede: uma abordagem estratégica

Abstract

The activity of fish farming in cage systems has become a widely recognized practice within the scope of Brazilian aquaculture, standing out mainly for its low production cost and simplicity compared to other methods. Specifically in the Northeast, fish farming activities in this modality are mainly concentrated in riverbeds and notably in vast water reservoirs, such as the dammed areas of the São Francisco River. However, it's relevant to note that many small-scale farmers who transitioned to fish farming maintain commercial behaviors similar to their original practices. These producers, for the most part, operate informally, are unorganized, and often lack basic knowledge about business structure, whether individual or collective. Consequently, they primarily function as raw material suppliers for middlemen or large corporations, often without a clear understanding of the actual cost of their production. This study suggests that, through targeted assistance, even the most traditional producers can have access to business indicators. It is recommended that under effective leadership or through the professional management of a cooperative, such producers can position themselves more competitively in the market. The idea is that they shouldn't limit themselves to fish production, but also develop products with added value and have insight into the best distribution strategies for consumers. This research emphasizes the importance of managerial and strategic considerations, materialized through comprehensive indicators and analyses, which have the potential to elevate such ventures to higher levels. Furthermore, the training and organization of these small producers can generate significant socioeconomic impacts in a locality. Enhancing the added value in their products boosts income generation, promotes community empowerment, and stimulates local development. Economic growth, combined with proper training, can result in improvements in quality of life, education, and infrastructure, positively transforming the socioeconomic landscape of the region.