O Grande Prêmio de São Paulo de Fórmula 1 sob o efeito da pandemia da COVID-19.

Abstract

The purpose of this study is to analyze the performance of the São Paulo Grand Prix, which took place with a full audience in November 2021, in the context of a country in the early stages of resuming public attendance at events following the social isolation measures due to the COVID-19 pandemic. Consequently, a comparison was made with the 2019 and 2022 editions of the event, which did not require the adoption of biosafety measures to prevent the spread of the coronavirus. The research methodology employed can be classified as descriptive, bibliographic, and documentary. In collecting information and secondary data, articles, books, websites, and reports prepared by the São Paulo Tourism and Events Observatory (OTE), in collaboration with the Center for Tourism Economy Intelligence (CIET) at the Getúlio Vargas Foundation (FGV), and the São Paulo State Commerce Federation (Fecomércio-SP) Tourism Council were utilized. The main findings indicate that the event attracts a larger audience each year, contributing to tourism, revenue generation, and job creation in the city of São Paulo. Additionally, the event has a significant impact on the city's image due to its strong media performance and is used by the government to promote political values. Therefore, the result of this study suggests that the 2021 edition of the event demonstrated a positive performance, even in the midst of a still delicate public health scenario.