O consumo por aplicativo de delivery de comida: um estudo sobre a percepção dos consumidores em Recife - PE.

Abstract

The process of technological transformation has enabled us to evolve far beyond just faster communication, but also evolution in the way we consume. In this context, consumption through food delivery apps stands out. With society increasingly developed and with less time, the consumer market for mobile applications has taken on a large proportion and has become part of the routine of people from Recife, whether at home or away from home. As a result, consumer behavior underwent changes and became the focus of this research along with the path taken to achieve this reality. In this scenario, the study is guided by the following question: What is the perception and how does the purchasing behavior of consumers using delivery apps work? The general objective is to explore various aspects related to this consumer market, to understand the perception of users of Ifood and other food delivery applications. Research using an online form was used as a methodology in conjunction with bibliographical research, based on a descriptive study with a qualitative approach. The study was limited to the city of Recife-PE, with the population being people who consume food through a food delivery app in this city and a sample of 89 consumers, who fit into a non-probabilistic sample, with whom an appropriate structured questionnaire was applied. to the objectives of this research, and the results were subsequently analyzed using descriptive statistics. As a conclusion of this study, it was evident that consumers seek practicality, time savings and use the service as a form of reward, opting for applications due to ease, clarity of information, variety, judging them as relevant in decision making.