Um guia para organização de hackathons corporativos no contexto de inovação

Abstract

Hackathons have become a worldwide innovation phenomenon thanks to a paradigm shift. From events focused on solving system bugs, they came to be perceived as a strategy for open innovation in small to large organizations, such as Uber and Facebook. When promoted by private companies, they are known as corporate hackathons, with key business activities as the object of analysis by the participants. Organizing a corporate hackathon is not a trivial process, considering issues such as the type of audience to be involved, the duration of the event or the technologies and challenges to be presented. Motivated by this scenario, we carry out a systematic mapping to identify the process of corporate hackathons (pre-hackathon, hackathon and post-hackathon) as well as its main characteristics (objectives, participants, duration, location and application domain) based on a set of 29 primary articles. At the end, we conducted a review by experts, with participants and hackathon organizers to interpret our findings and raise adjustment needs. In this way, our main contribution is to propose a guide for organizing corporate hackathons extracted from the literature and later enriched with the expert’s view.