Fatores determinantes do consumo de bens não essenciais no município de Recife durante a pandemia 2020-2022.

Abstract

The present study aims to investigate the determinants of products non-essential consumption in the city of Recife during the 2020-2022 pandemic. The methodological procedures consist of carrying out a survey using the online questionnaire was applied, which was answered by 133 people, with initial questions to build a profile and also objective questions measured by the Liked scale. The main results showed the majority population considered between 21 and 30 years old, that price and income become determining factors for the consumption of non-essential goods during the covid-19 pandemic. however satisfaction was not a significant factor in the research, sees itself using virtual alternatives, feels influenced by marketing and promotions, consuming non-essential goods with relatively low or fair value.