A fotografia como método de divulgação das obras de artes de acervos institucionais

Abstract

This paper describes a research that aimed to analyze photography as a method of disseminating Art works from institutional collections, adopting as a case the UFRPE Arts project. The theoretical foundation of the research included a discussion on photography as a method of cataloging institutional collections and on the dissemination of arts in the context of the social network. The methodological procedures adopted refer to a qualitative approach of exploratory nature, from a case study, the UFRPE Arts Project was adopted. The collected data are shown in the results section organized into three subsections, discussion about public institutions that promote their artistic collections on Instagram, the observation of the resources used for the publication of the photographs on the profile of the UFRPE Arts project on the social network and in the analysis of the interviews with the photographers who recorded the images from the cataloging of the institution's works of art collection, in order to understand the perceptions of these professionals when performing the action. From the adopted methodology, it was possible to identify the UFRPE Arts Project as the only one that promotes the dissemination of the artistic collection of the public university in the Northeast region, via Instagram. In addition, The relevance of this social network as a considerable mechanism for the dissemination of the arts was verified.