A construção multimodal de referentes em memes sobre o discurso da pós-graduação

Abstract

Positioning itself in a sociocognitive and multimodal view, the present work aims to investigate how the multimodal construction of meme referents about postgraduate discourse occurs. This study befalls for two reasons, in particular, the first because we believe that the meme genre needs further investigations that seek to understand the complexity of this object, as well as the fact that this genre is a productive space for scientific investigation in the field of language. Thus we discuss in this paper considerations about notions of text, referenciation and multimodality that are based on the discussions of Cavalcante (2013); Cavalcante and Custódio Filho (2010); Koch (2009); Marcuschi (2007 and 2012); Custodio Filho and Hissa (2018); Custódio Filho (2009); Mondada and Dubois (2003); Cavalcante, Filho and Brito (2014); Cortez and Koch (2013); Ranieri (2015); Dionísio (2014); Silva (2018); Vieira and Silvestre (2015); Ramos (2012). Therefore, our approach can be defined as qualitative, since our research seeks to understand, describe and interpret the phenomena linked to referential processes. For this investigation, we had 5 memes that were collected on the Instagram social network between August and October 2019th, in the Mestrado Arrombado page that targets postgraduate publications. Finally, our results show that referents are taken up mainly by Direct Anaphora in the imagery elements that make up memes. Moreover, we also observed that, in most cases, the references "master" and "dissertation" are referenced with a negative value load.