Comercialização de flores no município de Serra Talhada - PE

Abstract

The purpose of this paper is to outline the profile of the flower retail market in the municipality of Serra Talhada-PE in 2019. The flower market in Brazil has grown in recent decades, but the production and marketing of flowers and ornamental plants, even with this growth, faces as its main obstacles the specificities of cultural treatment and transport logistics. The theoretical basis was the agricultural commercialization and the characterization of the market of flowers and ornamental plants in Brazil and Pernambuco. The methodology used was based on qualitative analysis of secondary data from bibliographic research and primary data through the application of semi structured questionnaires with the owners of two florists in the municipality of Serra Talhada-PE. Thus, the survey results show that flower production in the state of Pernambuco promotes the acquisition of florists in the municipality of Serra Talhada, with the city of Gravatá the most prominent in the diversity of flowers and producers. It was concluded that the presence of these florists creates employment (local and outside the municipality), stimulates the rendering of services of the flower retail sector, through the diversification of the mix of products offered in the physical stores, besides the use of digital tools. for sale and promotion of their products.