Consumidores de Cafés Especiais nos bairros na Zona Norte da Cidade do Recife-PE

Abstract

Coffee consumption has undergone changes, mainly in relation to the growing consumer market, the new moment of consumption of higher quality coffees and the opening of specialty coffee shops in the metropolitan region of Recife, including the North, serving as motivation for the beginning of this research that aimed to characterize the consumption of specialty coffees, raising data on consumer knowledge about the subject. The methodological procedures were configured in an exploratory study, that is, Qualitative Analysis, Questionnaire for data collection, Observation in loco for coffee consumption habits and Interviews were carried out. The results found showed that of the individuals participating in the research, 56.9% had no idea whata special coffee is. Coffee is the second most appreciated drink by respondents and the type ofcoffee most consumed is traditional, however the consumption of specialty coffees has been increasing due to discoveries related to its sensory characteristics. There is a direct relationship between the increase in income and the increase in the number of consumers of specialty coffees, it was also observed that in order to try such a product it is necessary to have an income that can afford the costs of social pleasure added to it. It was seen that, even in the face of the economic crisis, consumption increased due to the status provided, evidencing the need that individuals feel to belong to a certain group