A sustentabilidade agregando valor na economia empresarial: um levantamento sobre ideias e comportamentos de uma economia sustentável

Abstract

As awareness has grown in recent years about global warming and climate change, the world is heading for a trend where companies and investors are looking to positively impact the environment. A new vision has been created where reducing pollutant emissions or investing in clean or sustainable energy sources can generate profit and contribute to the level of economic growth.It is in this scenario that this work is based, where an analysis was made about how companies, investors and society are going, in order to achieve a better preservation of the environment, together with economic growth.It was observed that companies are adopting a new behavior of greater concern for the environment, where they are looking for new techniques that can contribute to reducing their costs or generating revenue by including sustainability in their business management.We werealso noted that it is beginning to form new investment opportunities in green technology. Companies that are investing in the creation of green technologies have great support from society and have huge growth potential within the market. Investors are looking for socially responsible companies to make their investments, which can be done through the stock exchange, green fund investments, SRI funds.Therefore wewill be shown in this paper how sustainability is here to stay. New investment opportunities, new sustainable techniques, new behaviorsof economic agents and how they are moving towards adding the value of sustainability in the economy.