Estratégias empresariais e políticas públicas: o setor industrial em Pernambuco

Abstract

The development of the industry in Pernambuco is linked to the structuring of a more diversified and intensive production base in TC & I, by incorporating innovations in business strategies and decision making. Thus, making the local environment conducive to the permanence of innovation, and consequently an upward trajectory, that composes thePernambuco national innovation system. The determination of the performance of this activity is centered in the formation of strategies and policies that were adopted by the main state and national economic actors.The paper aims to analyze the basic characteristics of the productive activities of the Pernambuco industry, in relation to the type of innovation, potentialities, strategies, Research and Development (R & D) activities and the direction of public policies for the period from 2009 to 2014. From the theoretical foundations of Neo Schumpeterian and Evolutionary theory, the innovation environment takes place through business routines and innovative strategies for the generation of knowledge, technology and innovation. These actions make up the Pernambuco Innovation System, in the presence of several institutions, organizations and the government, which seek to structure productive activities on a sustainable basis in technology and innovation. Coordinated strategies in the productive spheres trigger multiplier effects, thus allowing technological inequalities to be minimized. The methodology used is classified as descriptive based on secondary data from innovation research (PINTEC), from the period 2009 to 2014. The predominance of transformations in the internal structure of firms was observed, even in the face of the difficulties the local industry has innovative potential, expansion strategies and efficient strategies that have sought to reduce existing bottlenecks. The good local innovative performance is also linked to the public policies adopted. However, it is perceived that local government, carry out actions more attenuated to the sector, thus benefiting a larger volume of companies, since they are directed according to the profile of the localindustries. This opens up a wide range of opportunities for growth, coupled with innovation, by presenting a growing trajectory of innovative companies in a short period of time.