O sistema de franquias e suas vantagens: o caso de uma empresa do setor farmacêutico do sertão pernambucano

Abstract

This research can be inserted in the field of studies on the segment of pharmacies and drugstores, in which the search for chains and franchises has become a key part to achieve competitive advantage as a way to guarantee the survival of small and medium-sized companies in the hinterland. from Pernambuco. The objective of this work was to identify the perception of a businessman from the pharmaceutical sector, who works in the city of São José do Belmonte (PE), about the advantages of joining the franchise system. To meet the objective, this research is characterized as descriptive and exploratory, with a qualitative approach and has a technical procedure, the case study. Among the results found, one of the main advantages of joining the franchise system is the improvement of the company's training and management structure.