Os fatores condicionantes para o empreendedorismo feminino local: um olhar para os empreendimentos em São José do Belmonte - PE

Abstract

From a preliminary point of view, it can be noted that the number of men in business administration and in the organizational sphere is the result of a macho culture sustained for centuries through stereotypes legitimized by society itself. As stated in the latest Global Entrepreneurship Monitor (GEM) report, the rate of entrepreneurs established in Brazil in 2019 was 18.4%, while that of entrepreneurs 13.9%, this means a difference of 4.5 percentage points, or that is, there are approximately three million more men than women at this stage, although the female gender represents the majority in the country. Under this circumstance, although we have not yet achieved substantial equality, we observe that there is a significant growth of women in the entrepreneurial exercise. Thus, the objective of the article is to explore the profiles and conditioning factors that drive female entrepreneurship in the city of São José do Belmonte-PE. For this, the adopted methodology classifies the research as qualitative of exploratory and descriptive nature considering the bibliographic contribution for the theoretical guidance of the study. Finally, the results were obtained successfully, as we delimit the sociodemographic characteristics that describe the group of local entrepreneurs, as well as assimilate the purposes and aspirations that led to the choice of this work activity.