O endomarketing e a satisfação dos colaboradores em pequenas empresas

Abstract

This article aims to analyze whether internal customer satisfaction and how it affects and contributes to the success of small organizations. Endomarketing has now become an essential tool for organizations, as it focuses on the integration and synchronization of all employees in the organization, making them allies when establishing the idea that their success is linked to organizational success. This tool came about through the need to develop ways to satisfy and motivate its employees. Within this aspect, the problem is to obtain an answer, how does endomarketing influence the satisfaction of internal employees? Thus, this study aims to understand how endomarketing influences the satisfaction of internal employees of two companies that manufacture children's pieces and women's fashion in the city of Custódia-PE. For this, the method considered as a multi-case study was used, with qualitative nature, a descriptive research with bibliographic review. In addition to the use of the structured questionnaire, data was collected for a deeper analysis on the subject. In the analysis of the results, the indicators that provoke the satisfaction of employees were determined, through efficient communication, training and some motivational elements, as well as how the tools can contribute to the growth and permanence of the organization in the market.