Conexões – Um percurso entre o artesanato e as mídias sociais

Abstract

This memorial presents the research, preparation and production stages of the documentary “Conexões”, made with the participation of crafts agents from Gravatá, in Pernambuco. As a general objective, this work sought to understand the limitations and challenges encountered by these agents with regard to the use of social media to publicize craft work resulting in the creation of an audiovisual product (documentary), with their testimonies and thus identify how they interact with the new “social media”. As part of the specific objectives, the work sought to train these local craft agents through training actions (workshops) focused on the use of tools associated with social media. In the audiovisual workshop offered to the Gravatá Association (PE), questionnaires and semi-structured interviews were administered in order to observe how the relationship between artisans and social media occurs and the results served as the basis for the production of the documentary. As a result, the research proposal is to present a reflection on the impacts of digital media on the dissemination of artisanal production considering not only the eyes of those who consume the products, but mainly through the eyes of those who are responsible for their production, the men and women that work with craftsmanship.