O viés da disponibilidade nas decisões de investimento dos indivíduos

Abstract

The present monograph investigates the impact of the availability bias on individuals' investment decisions, aiming to understand to what extent and by which means financial education can mitigate the adverse effects of these decisions. Initially, we retrieve concepts from behavioral economics and contextualize the situation of financial literacy in Brazil. Through a literature review, we seek to understand the role of the availability bias in investment decisions, analyzing case studies and research that address its influence in different economic contexts. Using an analytical-deductive method, we explore strategies and techniques that can be employed to minimize the negative impact of this bias, aiming to improve financial decision-making. Data collection and selection involved a systematic review of academic sources, prioritizing articles in Portuguese between 2018 and 2023. Six articles were selected, focusing on Brazilian case studies. The studies analyzed reveal that the availability bias significantly influences individuals' investment decisions, especially among the younger and less experienced. Information about the recent appreciation of financial assets, widely disseminated on social media platforms and influenced by digital influencers, has been shown to be a determining factor in investment choices. Lack of understanding of associated risks and the tendency to seek alternative assets were also highlighted as significant concerns.