Construção de guidelines para tornar um e-commerce acessível para pessoas com deficiência visual

Abstract

The emergence of e-commerce has changed the way people shop and as a result there has been a significant increase in the number of online stores. A recent study published by Accenture showed that people with disabilities have purchasing power and feel like shopping, and linked to their limitations, online stores are shown to be a great option to make their purchases without having to leave their homes. House. The problem arises when these online stores are not prepared enough to meet the needs of people with disabilities, specifically visual impairment, and as a result of this unpreparedness, this target audience is marginalized, a fact that violates the basic rights of these individuals. Using the knowledge acquired through a study Based on Web Content Accessibility Guidelines (WCAG) and internet accessibility standards, it was possible to build some artifacts that served as guides for decision-making and implementation standards. In this guideline are present techniques of software development and inclusive design.