O vaso inteligente: uso de design thinking na criação de uma tecnologia Appless para o mercado de jardinagem e paisagismo

Abstract

The COVID-19 pandemic and the need for social distancing led Brazilians to adopt a new habit: growing plants. The sector recorded growth of 10% in 2020, moving R$9.6 billion, according to the Brazilian Institute of Floriculture (Ibraflor). We have applied techniques from the Design Thinking methodology. We carried out interviews with consumers and entrepreneurs in this segment. We detected that the biggest problem faced by people is to follow the care routine that a plant demands correctly. The study aimed to propose a Proof of Concept (PoC) of a smart vase and evaluate the user experience when using it to support domestic plants’ care. Eighty-two people evaluated the Smart Vase. Of these, 90% reported the desire to acquire it, indicating that the method and techniques used in this work effectively enabled a solution that adequately solves the target audience’s problem.