Ações de promoção da saúde da UFRPE no contexto da pandemia da COVID-19: análise dos conteúdos das redes sociais

Abstract

This article aims to describe and analyze the actions to promote health and quality of life promoted during the Covid-19 pandemic by the Department of Quality of Life-DQV/PROGEPE, of the Federal Rural University of Pernambuco (UFRPE), having in view of the increase in positive cases for Covid-19 and deaths in Brazil and also in Pernambuco. The analysis was based on the mapping of the institutional social network, DQV's Instagram (@promocaosaudedqv), which benefited and still benefits the UFRPE community with its knowledge. The analyzed period of the contents published on DQV's Instagram was from 26/04/2021 to 25/11/2021. Knowing that health promotion actions have the function of disseminating, sensitizing and promoting knowledge, the posts created are intended to reach not only teachers, students, technicians and outsourced workers, but rather to reach the whole society, especially through paper that the University has. The Quality of Life Department was already working in person and with the pandemic it adapted its functions to the remote and created a social network for communication in health. It is made up of doctors, psychologists, dentists, pediatricians, pediatric dentists, gynecologists, obstetricians, occupational safety technicians and others. The mapping showed the diversity in the content posted by DQV on Instagram, which addressed various topics ranging from prevention and health promotion, through explanatory videos, illustrations, concepts, lives, webinars, conversations through online links, in addition to to provide e-mails for further questions or situations involving the health theme for the academic community.