O consumo de jogos digitais no Brasil em 2021 e o uso de cloud gaming como uma resposta à pirataria

Abstract

The main goal of this academic work was to analyze the possibility of using cloud gaming as an answer to piracy and as cheaper way to get into the digital games market. It is noteworthy that this analysis is limited to a group of Brazilian players who were divided between hardcore and casual gamers and to the year 2021. For that, it was necessary to analyze secondary data collected from Pesquisa Game Brasil 2021; information in academic works by authors such as Victor Barros and Ana Paula Martins; and, journalistic articles published by the specialized media, in order to know the gamers’ profile. Primary data were collected through a quantitative survey, conducting a brief online questionnaire in a group of 121 Brazilians using the tools available on Google Forms. Such analyzes served as a basis to obtain a hypothetical profile of consumer behavior. Regarding cloud gaming, 98,9% of players from both groups agreed that this is a more affordable way to consume electronic games, and also considered the possibility that consumers will spend less money on games thanks to this technology, however, 54,9% of players do not consider it as the ultimate solution against piracy, but it may have an impact on the consumption of illegal copies in the future.