Redes sociais e influenciadores(as) digitais no consumo de estudantes universitários(as)

Abstract

This research starts from the objective of understanding the consumption habits of university students from social networks. Thus, we sought to bring to light notions about the consumption habits of college students, paying particular attention to their relationships with digital social networks and behaviors among equals as students.For the purposes of this report, we present the systematization and analysis of inloco observations, in areas where students live – calouradas, bars, squares,restaurants etc. - as well as content analysis from face-to-face interviews and questionnaire through online form. From the above, we highlight the use of electronic devices as means of internet access, especially smartphones, as well as the use of time and online space, especially through the content consumed on social networks,which is indispensable for modern communication, equally to the sharing of general information and daily moments of leisure and learning.