Um espelho na nuvem: Leona Assassina Vingativa e a virada dos novos meios de produção de autoimagem

Abstract

The arrival of mobile phones and video-sharing networks over the Internet in the first decade of the 21stcentury has characterized over the following years a revolution in the way society communicates. Images, moving images, videos, new media are now part of everyday life in a way that traditional media never could, and the possibility of creating self-imageprovided by these new medium has become a turning point on the access to self-representationin a world increasingly ruled by images. This work investigatesthis process through the figure of Leona Assassina Vingativa, pioneer webcelebrity in Brazilwhose discourse in first person (as a racialized travestifrom the slums)represents an opening to subaltern self-image only made possible by this scenario, which contrasts directly with the veryraison d'êtreof traditional mass media, opening a new horizon for non-hegemonic existence in the visibility politics.