Principais bases terapêuticas encontradas no mercado pet de vermífugos e o estilo de prescrição pelos clínicos veterinários atuantes na cidade do Recife - uma visão de mercado

Abstract

In recent years there has been an increase in the population of dogs and cats, leading them to live more together with all the people who make up this cycle. The methodology used was used to know the dynamics of activities of the technical prosecution of Laboratorio Biovet Vaxxinova, allied with the activities of Distribuidora Massapê and to trace the profile of deworming by professionals who act as veterinary clinicians in the metropolitan region of Recife. During this period, it was also possible to apply 60 questionnaires with professionals who act as veterinary clinicians in the city of Recife, aiming to draw the profile of prescription deworm for pets in this segment. The invited veterinarians, who were willing to participate, were clarified as to the possible doubts regarding the research questions and purpose, giving them the right to participate or not, as well as to give up at any stage of the research and were assured of their anonymity. on the results. With the results obtained through the questionnaires, it was possible to notice that most of the interviewed veterinary clinicians affirm that they usually revise pre-established protocols and behaviors frequently; Considering the present study, it can be considered that the dewormer prescription was unanimous, of the interviewees, more than 85% claim to prescribe dewormer for prevention and treatment; the frequency of deworming prescription in veterinary establishments in the city of Recife can be considered optimal; It was possible to notice that the veterinarians at the time of prescription opt for a more complete dewormer; The possibility of having used and liked the product result is the main motivation of respondents to recommend a specific brand; Among the sales promotion actions, 48% of respondents said that technical support and partnership is their favorite choice. Based on the results presented here, it is concluded that laboratories and distributors should invest in actions that allow the veterinarian to have more knowledge about the medication, what is its difference in relation to the competitors, to make samples available, thus keeping the medication in the veterinarian's protocols.