Análise de satisfação do consumidor da feira agroecológica (FAST) e da feira livre de Serra Talhada

Abstract

The human being seeks to always choose the best product or service in the course of life. Therefore, only making a quality item available is no longer sufficient. Consumers want to have their expectations surpassed. The present work is about a research whose main objective was to measure the degree of consumer satisfaction of the AgroecologicalFair and the Free Fair of the city of Serra Talhada, in order to identify criteria that lead to satisfaction, to describe their expectations according to with the reality evaluating from the point of view of the same the quality of the products. Data collection was done through the application of forms and the Net Promoter Score to analyze and quantify customer satisfaction. Among all the criteria evaluated the worst variable analyzed by the consumers of the Agroecological Fair was the price and this result is due to not all information from the buyers, and the Free Fair was the hygiene of the place that is due to the size of the fair and the lack of awareness of those who attend and those who try to maintain the order of the place. Through this study the level of consumer satisfaction was obtained on the products of the fairs analyzed in order to make a significant contribution to the improvement of the infrastructure and the socioeconomic conditions of the farmers and merchants and to help in the conquest of new consumers.